EPISODE 1: MUSEUM BRANDING
The first episode of BOT [Branding Over Tea] focuses on the empirical exploration of the brand resonance model in museums. In this episode, we present the fundamental components of branding within the museum industry.
The key touch points of this conversation are:
1. Difference in the approach of museum branding in comparison to other industries/sectors.
2. The challenges that the museums face from social and technological variables.
3. The fundamentals to building a strong, effectively communicative, adaptive and scalable cohesive strategy to enhance the brand equity of museums.
Branding Over Tea is the podcast brought to you by Medea, a global, independent full-service ad agency specialising in branding services with its HQ located in India.
Branding Over Tea: Podcasts for Bigger & Better Brands.
Ep2: The Role Of Packaging In Branding
NEVER SEEN, NEVER SOLD!
The episode 2 of BOT [Branding Over Tea] gives an insight on the role of packaging in branding, specifically tailored for aspiring packaging designers and agencies.
In this podcast, we stir into understanding packaging as a process and the key touchpoints that need to be researched upon while working on any packaging project for a brand. For the clarity of our listening we have divided the podcast into 3 following segments:
[segment 1] An overview of the concept of packaging.
[segment 2] The 3 important C’s in packaging design.
[segment 3] The importance of sensorial experience in packaging design.
A note-taking from this episode, packaging is a much wider idea than our design files, it encompasses understanding consumer behaviour and psychology, sensorial stimulation, retail reality and so much more.
Branding Over Tea is the podcast brought to you by Medea, a global, independent full-service ad agency specialising in branding services with its HQ located in India.
